Attracting the Next Generation of Talent

by Cait Shoutta, Engineers Without Borders (EWB-USA)

The engineering industry faces a pivotal challenge: how to inspire and recruit the next generation of talent to meet growing demands. As technology evolves and global challenges become more complex, we need to showcase the dynamic, impactful, and essential role that engineering—particularly the pump and hydraulic sector—plays in shaping the world in order to attract the next generation, who cares deeply about making a positive difference. Engineers Without Borders (EWB-USA) can offer partnerships to organizations looking to make inroads with this next generation. EWB-USA is a US-based international engineering non-profit working with 10,000 engineering students and professionals to make the world a better place.

Showcasing the Impact of Pumps and Engineering

Pumps are at the heart of essential infrastructure systems. They power clean water delivery, enable sustainable energy systems, and are critical in disaster relief efforts. Yet, the transformative impact of this industry often goes unnoticed by the broader public. We need to tell this story robustly and succinctly.

Telling the story of how pumps save lives and improve communities can ignite passion in young engineers. Think of natural disasters, pumps play a critical role in flood control and delivering clean water to affected areas. Highlighting these real-world applications through storytelling can help students and early-career professionals see the meaningful impact they can make through a career in pumps and engineering.

For example, EWB-USA projects often rely on innovative pump systems to bring clean water to remote communities. By sharing stories of how a single pump installation can reduce disease rates, support local agriculture, and empower communities worldwide, we demonstrate this tangible impact of engineering. Young people care about these stories.

Integrating STEM Education with Real-World Applications

Early exposure to engineering concepts through STEM education can inspire students to pursue careers in the field. Industry leaders can collaborate with schools to develop hands-on programs, such as designing water systems or renewable energy projects. When students understand how their skills can address global issues, they’re more likely to view engineering as a career that aligns with their values. Engineers Without Borders USA

Offering Career Development Pathways

Attracting the next generation means more than sparking initial interest—it requires offering clear career pathways. Apprenticeships, internships, and mentorship programs help students and young professionals transition from academic learning to impactful careers. Employers should also consider alternative experiences that align with skillsets needed in the roles they are seeking to fill. For example, students with EWB-USA gain project management and skills in alternative analysis in complex contexts through international engineering projects in low-resource environments, that make them ideal candidates for many roles.

Leveraging Digital Platforms to Reach Young Audiences

Social media and digital storytelling are essential for connecting with Gen Z and Millennials. Platforms like YouTube and TikTok can be used to share engaging content about engineering breakthroughs, sustainability initiatives, and individual success stories. Virtual tours of facilities or interviews with young engineers can also provide an insider perspective, making the field more accessible and relatable. Further, showing young people that you care about CSR through partnerships with groups like EWB-USA will make your organization more compelling. In todays word, there are many choices of where to work – how are you making your organization stand out?

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